Think: DOn’t drink
Think: Don’t Drink is a ‘responsible drinking’ campaign for the upcoming festive season.
Consumption of alcohol is only bad when done in excess.
The consumer needs to know HOW MUCH they are drinking per drink – especially with cocktails – for them to know whether its safe to drive home, or rather call an alternative form of transport.
1 UNIT = 0.02g blood
LEGAL LIMIT = <0.05g blood
We encourage you to share these with your friends and family on your social media.
When you go out with your friends or family elect a “Designated Driver” for the night – who cannot consume any alcohol and be responsible to take you home OR call an UBER , GoodFellas or RoadTrip