Become a “ZeroHero”
Join in with local celebrities in standing up against the carnage on our roads! (and you could lose some of those dreaded holiday kilos)
Be part of the likes of Gary Player; Reuben Riffel; Dr Michael Mol; Barry Hilton; DA Youth Ambassador Mbali Ntuli; columnist Paige Nick; Hector Eliott, Strategic Advisor to Western Cape Premier Helen Zille; Olympian Tanith Maxwell; Johan Jonck from Arrive Alive; Angus Mac Arthur from Alcohol Breathalyzers CC; Multi-race winning trail runner Ryan Sandes, Multiple Dusi winner Andy Birkett, Olympian Bridgitte Hartley, World canoeing champion, Hank McGregor and Comrades winner, Shaun Meikeljohn, in supporting the AlcoFreeFeb™ campaign and lend your voice to the fight against the high road crash rate on our roads and to show your support for the victims of road crashes.
South Africans Against Drunk Driving (SADD) is launching their annual nationwide AlcoFreeFeb™ campaign which runs for the month February and asks the public to pledge to give up alcohol for the month, or at least for a few days, to raise awareness of road crashes, promote responsible drinking and show support for road crash victims. However, for those of you who feel this is too big of an ask, don’t despair! We still want you! We offer ‘cheat day passes’ for those special occasions as well as a ‘Still drinking but donating’ option to make a donation in support of the campaign but continue to drink.
Don’t just take our word for it. Gary Player also urges the public to get involved, ‘I am happy to give my support to the AlcoFreeFeb™ campaign run by South Africans Against Drunk Driving (SADD) to highlight alcohol abuse in general and especially on our roads. The high incidence of crashes on South African roads and the resultant high number of deaths and severe injuries, particularly of young people, is shocking. This is highlighted during the festive season but is a tragedy occurring throughout the year and more must be done to stop it. The AlcoFreeFeb™ campaign is an initiative that is trying to do just this. I challenge everyone to sign up to the campaign and pledge to give up alcohol for either January or February or even just to make a donation to the initiative. Let’s works together to stop the carnage on our roads!’
It costs R100 to sign up for the AlcoFreeFeb™ campaign (with the option to buy ‘cheat day’ passes for special occasions for R20). Alternatively, a donation would be appreciated for those who wish to carry on drinking or do not drink alcohol. All proceeds from the campaign will enable SADD to do alcohol and road safety education in schools and universities; no drinking then driving/walking awareness and support the victims of drink driving crashes.
As Hector Eliott, Strategic Advisor to Western Cape Premier Helen Zille and a ZeroHero says, ‘Alcohol abuse is possibly South Africa’s worst social issue, and is at the heart of our shocking levels of interpersonal violence, rape, teenage pregnancy and, of course, the senseless slaughter on our roads. AlcoFreeFeb™ is a great way of reminding South Africans that alcohol is not something we should simply take for granted. If you drink, then get behind the wheel and kill someone, it is no accident.’
Go on, sign up – www.alcofreefeb.co.za – you know your liver will thank you!